TV Rain: Rain vs. Lie

9.8

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Russia

Industry:

Media

In the 2016 World Press Freedom Index, compiled by Reporters Without Borders, Russia holds 148th place out of 180. The Russian government has almost total control over the nation’s mass media and is constantly enacting new legislation aimed at restricting the freedom of the press. Dozhd is the only Russian independent TV channel that broadcasts impartial news reports on the real state of affairs, 24-hours a day. Under pressure from the government, the Dozhd TV Channel was taken off the air by most all of the main satellite and cable providers. Nowadays, the only financial resource for the channel is through online subscriptions from people who want to know the truth. Dozhd means rain in Russian. That’s why we placed this simple message on a billboard: Dozhd washes away the lie We just had to wait for the lie to be washed off - literally.

Credits

Advertising Agency:

Voskhod, Yekaterinburg, Russia

Creative Director:

Andrey Gubaydullin

Art Director:

Vladislav Derevyannikh

Copywriters:

Daria Ovechkina, Alexander Solodky

Digital Creative Director:

Dmitry Maslakov

Media Director:

Mikhail Pishvanov

Date:

January, 2017

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