McCafé: Shops

9.7

Media Type:

TV TV

Brand

brand

Agency

agency
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.

Credits

Advertising Agency:

Leo Burnett London, UK

Creative Directors / Art Directors / Copywriters:

Matt Lee, Pete Hayes

Board Account Director:

Simon Hewitt

Account Director:

Sam Houlston

Senior Account Manager:

Emily Reed

Account Executive:

Gracie Smith

Agency Producer:

David Riley

Director / Production Co :

Tony Barry/ Knucklehead

Producer:

Sara Cummins

Date:

February, 2017

Latest News

Jun. 27, 2017

McCann London launches content films for Wimbledon "In Pursuit of Greatness" campaign

The global brand campaign communicates the special characteristics of The Championships to audiences around the world.

Jun. 26, 2017

MEC commits to supporting women entrepreneurs with AllBright VC fund partnership

MEC UK has partnered with AllBright to help achieve its mission to make the UK the best place in the world to be a female founder.